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Adidas Colombia
End-to-end product design for Adidas Colombia’s retail planning system.
UX Research
Prototyping
Iterative Design
Personas
Design-Dev Collaboration
UX Design
UI Design
UX Design
UI Design
Adidas Colombia - Shop the Look
Confidential
The work stays under NDA, but here's a quick glimpse behind the scenes.
Task
A cross-cultural student collaboration with Adidas Colombia, UMNG, and THI Ingolstadt, funded by the DAAD. Focused on creating an end-to-end retail planning system that enables smarter product exploration and faster, more impactful key looks.
Role and scope
- UX Research
- UI/UX Design
- Iterative Design
- Design System
- Developer Collaboration
Deliverables
- Finalized UI design for the internal tool
- Functioning Figma prototype demonstrating the end-to-end workflow
- Data-driven concept for generating trend reports and key looks based on user-defined parameters
- Functioning tool to create key looks
Approach
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Outcome
- Tool tested and approved by a team of three visual merchandisers at Adidas
- Streamlined the workflow for visual merchandisers when assembling and curating designs
- Reduced manual effort in compiling trend reports by leveraging automated data aggregation
- Enabled key look suggestions based on trend data and user-defined parameters
- Planned for real-world implementation within Adidas' merchandising process
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Challenges
- We changed various design ideas due to technical limitations and came up with innovative new solutions
- Coordinating a large team
- Working in two different time zones
Tools
Figma for design and prototyping
More work.
Crafting thoughtful interfaces that turn complexity into clarity.